Building on the success of the original IT Career Certificate program, generate dynamic, multi-track learning experiences while fashioning a new learning brand
In 2018, Google asked us to create an online IT certification that engaged learners and motivated them to complete their courses. We wanted the journey to feel hopeful, exciting, and even entertaining — not painful. We engaged the power of storytelling, both visually and in course content, to immerse learners in an experience they would be excited to continue.
After the success of the first certification program, with hundreds of thousands of students educated (nearly two-thirds of whom identify as female, Black, LatinX, or veterans) and countless career trajectories elevated, Google asked us to build even more certification tracks, including automation with Python, data analytics, project management, UX design, digital marketing & e-commerce, cybersecurity, business intelligence, and advanced data analytics.
These programs had to be built at scale and required continual updates to ensure certifications continued to be at the forefront of innovation and information. Many programs also had to be available in multiple languages to support and engage learners worldwide.
Edios did all of that (and more). Here’s how.
