snowflake

helping tech giant reach more developers

Course Development Production Post-Production Publishing

challenge

Connect with potential developers through meaningful online courses

Snowflake’s educational program, Northstar, is designed to educate engineers, developers, data scientists, et. al—referred to as ‘builders’—who use (or might use) Snowflake’s platform in their professional roles. Snowflake’s goal is to expand this program beyond in-person training to reach exponentially more learners through public-facing online platforms such as Coursera. Snowflake partnered with Edios to design and deliver timely, relevant, and highly engaging online courses. Snowflake’s Developer Relations team did not have experience creating rigorous online courses, therefore they were unfamiliar with the full scope of resources necessary and the overall process required to move from ideation to launch. They partnered with the right agency to evolve their online course offerings.

solution

Content Development

Our first step was to implement our tried-and-true development process with Snowflake that we’ve successfully used for clients cross-industry. This began with a content kickoff workshop to brainstorm and articulate a vision for each course, helping them identify the overall course narrative, learner profiles, and learner objectives. This way the subject matter experts (who also acted as the scriptwriters) were aligned on the curriculum when it came time to write the actual course content. From the earliest kernels of potential course ideas to preparing the approved scripts for production, Edios was essential in guiding Snowflake through the intricacies of course development.

Production

We collaborated closely with Snowflake’s internal studio team, working alongside their studio head to manage logistics for each course shoot. This included coordinating gear, crew members, and consulting on set design. We also provided on-set producers to ensure all the content was captured to the Edios standard. Edios offered coaching to the on-screen instructors who were also the subject matter experts and scriptwriters of the course.

Post-Production

Our post-production team edited all the course footage which included the instructor on screen cut together with slides, and screen captures within the Snowflake platform. We also incorporated simple text motion graphics to enhance understanding for the learner.

Course Upload + Publishing

Our team oversaw the entire content upload process on the Coursera platform, ensuring a seamless transition from production to publishing.

results

Expanding Snowflake’s reach with developer education.

From initial concept to final launch, Edios guided Snowflake through every stage of the course creation process to launch their first, publicly available online courses as part of the Northstar customer education program. With our guidance through the 4x stages of online course creation, they now understand the resources and dedication it requires to launch a rigorous and engaging online course.

Snowflake successfully launched two courses currently available on Coursera—Intro to Snowflake for Developers, Data Scientists, and Data Engineers and Introduction to Modern Engineering with Snowflake—with additional courses in development.

“The Edios team made it incredibly easy and fun to take an idea and turn it into a tangible outcome for learners. I absolutely loved working with the team.“

Gilberto Hernandez | Developer Advocate, Snowflake | Writer and on-screen instructor
“I would like to congratulate the instructor. Thanks to his charisma and the ease with which he explains, I learned a lot about Snowflake…The examples are very didactic and explanatory…I am infinitely grateful for everything I learned…”

Andrés g m | coursera student